Built for Brokerages & Teams

Real Estate Brokerage Lead Generation Software. Build a Smarter Brokerage Growth System.

Help your team find On-Market and Off-Market properties, research owners, validate opportunities, create outreach, and organize property intelligence in one connected platform.

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Free calculatorNo credit card requiredBuilt for U.S. real estate
Brokerage Prospecting System

Team Opportunity Dashboard

Active pipeline
Saved Properties248
Owner Contacts183
Campaign Groups12
Reports Ready34
Prospecting activityTeam workflow
Property searchActive
Owner researchIn progress
Campaign outreachRunning
ReportsAvailable
Brokerage snapshot
Assigned markets8
Active audiences12
Saved reports34
Cloud projects67
Property Search
Owner Data
Skip Trace
Comps & Analysis
Campaigns

The market has shifted

This Is the Era of Proactive Real Estate Prospecting

The MLS remains essential, but it mainly shows opportunities that are already active and visible to every other brokerage.

Checkmate Property helps your team research properties and owners before they enter the traditional listing process.

Explore Property Search

Search

Find On-Market and Off-Market properties across your target markets.

Research

Review ownership, property history, taxes, mortgage, equity, and comps.

Connect

Locate available phone numbers and email addresses with Skip Trace.

Execute

Create structured email, SMS, follow-up, and nurturing campaigns.

Brokerage growth process

Build a Repeatable Opportunity Pipeline in 6 Steps

Give every agent a clearer path from territory definition to property research, owner outreach, team standardization, and consistent follow-up.

Step 1

Define Territories and Opportunity Criteria

Build prospecting groups around your market, property criteria, ownership profile, and campaign strategy.

Brokerage Tip

Standardize how your team defines territories, target audiences, and follow-up stages before launching campaigns.

Explore Property Search

Territory planning

Create clear prospecting boundaries

Combine geography, property profile, owner context, and pipeline stage into one brokerage-wide targeting system.

GeographyDefine the markets your team will own.
  • Geographic location
  • ZIP code
  • Neighborhood
  • Agent territory
Property profileChoose the assets that fit your strategy.
  • Property type
  • Price range
  • Estimated value
  • Property history
Owner profilePrioritize sellers with stronger context.
  • Estimated equity
  • Ownership profile
Pipeline statusSeparate opportunities by stage and visibility.
  • On-Market or Off-Market status
  • Market segment
  • Campaign stage
13 targeting criteria available for team segmentation.

Property intelligence

Give agents more context before outreach

Centralize property, ownership, financial, and market information so agents can prepare more relevant conversations.

Research

Property intelligence

Give agents the facts behind the asset.

  • Property details
  • Property history
  • Previous sales
  • Assessed value
  • Property taxes
  • Comparable properties

Research

Owner and financial context

Prepare more relevant outreach.

  • Ownership information
  • Mailing address
  • Mortgage information
  • Estimated equity
  • Recent market activity

Step 2

Research Properties and Owners

Outbound prospecting works best when agents understand the property and owner before making contact.

Better context helps your team prepare more relevant outreach and spend less time searching across disconnected sources.

Explore Property Data

Step 3

Identify and Reach Property Owners

Help agents identify available ownership and contact information, then move from property research to relevant communication.

Keep the transition from research to outreach clear, consistent, and visible across the entire team.

01
Identify

Property Owner Information

Review available owner details, mailing information, ownership history, and property-related data.

Learn more
02
Locate

Skip Trace

Locate available phone numbers and email addresses connected to property owners.

Learn more
03
Contact

Automated Campaigns

Create structured email, SMS, follow-up, and lead-nurturing campaigns.

Learn more

Team standardization

Turn individual effort into a brokerage system

Create common standards for search, research, outreach, follow-up, organization, reporting, and leadership review.

Search standardsCreate repeatable acquisition criteria.
  • Defined geographic territories
  • Property-search criteria
Research standardsEnsure every lead is reviewed consistently.
  • Ownership research
  • Comparable-property analysis
  • Skip Trace
Outreach standardsAlign how the team communicates.
  • Seller outreach
  • Follow-up campaigns
Management standardsKeep activity visible to leadership.
  • Opportunity organization
  • Reporting
  • Team review
10 standardized activities for a more consistent team workflow.

Step 4

Standardize the Brokerage Workflow

A brokerage grows more consistently when every agent follows a clear workflow.

Use Checkmate Property to support a repeatable process around search, research, outreach, follow-up, organization, and reporting.

Step 5

Keep Outreach Consistent After the First Contact

Most potential clients will not respond after only one message.

Build structured campaigns that help agents maintain relevant communication over time.

Explore Automated Campaigns

Campaign workflow

Build a repeatable follow-up system

Combine direct outreach, nurturing, campaign groups, and automated follow-up in one team process.

01
Targeted email campaignsDirect outreach
02
SMS outreachDirect outreach
03
Automated follow-up sequencesRelationship building
04
Lead nurturingRelationship building
05
Campaign groupsWorkflow consistency
06
Consistent communicationWorkflow consistency
07
Reduced manual follow-up gapsWorkflow consistency

Brokerage visibility

Keep opportunities, activity, and reports connected

Give agents and leadership one organized place for property data, owners, campaigns, reports, notes, and supporting documents.

01Saved properties

Property intelligence

02Owner contacts

Outreach readiness

03Campaign groups

Follow-up activity

04Professional reports

Team presentation

One connected workspace for agents and brokerage leadership.

Step 6

Organize and Review the Team Pipeline

Save property data, owner information, campaigns, reports, notes, and supporting documents in one cloud workspace.

Reduce dependence on disconnected spreadsheets, personal notes, and files stored across multiple devices.

Explore Cloud StorageView Reports

One connected brokerage workflow

From Property Search to Listing Conversation

  1. 01

    Search

    Find On-Market and Off-Market properties.

    Property Search
  2. 02

    Research

    Review property history, taxes, mortgage, equity, owner data, and comps.

    Property Data
  3. 03

    Connect

    Use owner information and Skip Trace to identify potential sellers.

    Skip Trace
  4. 04

    Follow Up

    Create structured email, SMS, and lead-nurturing campaigns.

    Campaigns
  5. 05

    Organize

    Save prospects, property data, reports, notes, and documents.

    Cloud Storage
  6. 06

    Present

    Create clear reports for clients, buyers, investors, or leadership.

    Reports

Checkmate Academy

Train Your Team on a Consistent Prospecting Workflow

Explore self-paced tutorials designed to help brokers and agents use the Checkmate Property platform more effectively.

Explore Academy Videos
  • Search for properties
  • Find On-Market and Off-Market opportunities
  • Review property data
  • Analyze mortgage and equity
  • Research property owners
  • Use Skip Trace
  • Analyze comparable properties
  • Create marketing campaigns
  • Use the calculator
  • Organize projects and reports

Brokerage FAQs

Your Brokerage Questions, Answered.

Learn how property intelligence, team standards, owner research, campaigns, and organized follow-up can support a stronger brokerage prospecting system.

01How can brokerages improve inconsistent lead quality?

Inconsistent or poorly researched leads can waste valuable agent time. Checkmate Property helps brokerages build more focused prospecting lists using property, ownership, equity, market, and listing-status information, so agents can prioritize opportunities that better match the brokerage strategy.

02How does Checkmate Property help find Off-Market properties?

Checkmate Property allows teams to search On-Market and Off-Market properties and review available property, ownership, mortgage, equity, tax, and market information. This gives brokers and agents a structured way to identify properties that may deserve outreach before they become traditional listing opportunities.

03Why does accurate property data matter in real estate?

Reliable property information supports stronger pricing conversations, more relevant outreach, better comparable-property analysis, and clearer client presentations. It also helps agents reduce avoidable surprises by reviewing ownership, mortgage, equity, tax, property-history, and market context before moving forward.

04How can Checkmate Property support brokerage team management?

Checkmate Property helps brokerages standardize how teams search markets, research properties, organize opportunities, build campaign groups, store reports, and review activity. This creates a more consistent workflow across agents and gives leadership better visibility into the prospecting process.

05What are the best tools to manage leads and marketing?

A strong brokerage workflow usually combines a CRM with reliable property intelligence, owner research, campaign tools, reporting, and cloud organization. Checkmate Property supports the research and opportunity-management side of that workflow, helping agents move from property discovery to outreach with better context.

06How does Checkmate Property support reliable property research?

Checkmate Property brings together available property details, ownership information, mailing data, mortgage context, estimated equity, assessed value, taxes, property history, comparable properties, and recent market activity. This gives teams a broader view before they create lists, run comps, or begin outreach.

07What are motivated seller lists?

Motivated seller lists are organized groups of property owners who may have stronger reasons to consider selling. Depending on the brokerage strategy, these audiences may be built around ownership duration, equity position, property condition, absentee ownership, investor ownership, market activity, or other available signals.

08How does Checkmate Property help create motivated seller lists?

Brokerages can combine geographic, property, ownership, equity, market, and campaign-stage criteria to create more focused prospecting groups. These lists can then support direct outreach, email campaigns, SMS follow-up, local farming, and other seller-acquisition strategies.

09What property search criteria are most useful?

Useful criteria depend on the brokerage model, but common starting points include geographic location, ZIP code, neighborhood, property type, price range, estimated value, estimated equity, ownership profile, property history, listing status, market segment, agent territory, and campaign stage.

10How can Checkmate Property improve real estate marketing?

Checkmate Property helps brokerages move from broad, generic outreach to more relevant campaigns built around property and owner context. Teams can organize campaign groups, support email and SMS follow-up, create reports, and use Checkmate Academy to learn how to apply the platform more effectively.

The opportunity is here

Find the Property. Understand the Owner. Build the Conversation.

Build a proactive brokerage system around property intelligence, owner data, comps, Skip Trace, automated campaigns, cloud organization, and professional reports.

Start Searching for FreeRequest a Demo
Free calculatorOn & Off MarketSkip TraceAutomated campaignsU.S. property intelligence